Helping students to find their semester or internship abroad.
Research, UX Design
Adobe XD, Sketch, Principle, After Effects, Premiere
October 2017 – January 2018
This project is a group work with another student from my third semester. The task was to create a concept for a website that informs and encourages students from our university to go abroad for a semester or an intership.
We first had to determine which information is useful for students if they are interested in going abroad. Furthermore we had to decide how to display a big amount of information in a clear and visually pleasing structure so that students can benefit from the new concept.
Our first step was to put ourselves in the shoes of people who are currently looking for a semester abroad or an internship. We went through the current user journey of this process ourselves and were able to talk about additional questions with an employee of the International Office of our university. In doing so, the following pain points became evident:
After our research we could distinguish our target group into two different sections.
On the one hand there are students who are quite enthusiastic about going abroad but don‘t want to spend a lot of time searching for information.
On the other hand there are those who are quite uncertain about going abroad because they‘re missing in-depth information.
The first thing we did was brainstorm. We wrote down the questions that our personas were dealing with and brainstormed ideas for possible solutions. We also took a closer look at the topic of travel, as this is in a similar context to studying abroad.
In our first draft we focused on giving the user the most important information on only one page. We also tried to avoid writing too much text and relied on images and icons to present necessary details and first impressions of the partner university.
After presenting those wireframes to potential users, we quickly noticed, that we solved the problem of having too much information scattered all over different places. On the other side, we noticed, that for people, who are undecided or uncertain about a semester abroad, this concept lacks important details that could help them getting a better feeling about the idea of going abroad.
The website intends to inspire and encourage students to spend a semester or internship abroad. However, this should not only emerge from the new structure and concept on its own. For the design, we choose our UI colors carefully to set the right tone.
With turquoise, we aimed to alleviate the feelings of loneliness. This color also creates a calming place and strengthens positive mental energy. This benefits the more undecided students. By choosing the color blue, we pursued to make the website feel secure and convey communication.
The following pictures show our final design solution. The current solution of our university for semesters abroad is not a stand-alone website is, but content that is integrated into the university website. In our concept, the users get an independent login area, and before logging in, they can see what features the move website has to offer.
Our concept offers the possibility to take a closer look at partner universities. We divided essential details into four compact sections. Thus, all relevant information is in one place and also well structured.
We reused the formerly low-quality feedback from former students in our concept. It includes a feature that allows interested students to view reviews from other students about a university and thus get more realistic impressions.
As a final task, we had to create a short video about our process and the use case of our website concept.